Ghana is faced with 12% youth unemployment and more than 50% underemployment, both higher than overall unemployment rates in Sub-Saharan African countries. Despite major investments by both government and private sector, this challenge will intensify if job opportunities remain limited.
In Ghana, a major recipient of the world’s second-hand clothing, the problem has reached a breaking point. While this West African country has enjoyed a flourishing second-hand clothes market for more than half a century, the deluge of worn garments arriving there is overwhelming the country’s infrastructure.
A significant percentage of the clothing sent to the main market, Kantamanto — one of the largest second-hand clothing markets in the world — is unsaleable. And without the systems in place to recycle it, around 40 per cent of the used clothes imported into the country ends up rotting in landfill sites. More than 50 tonnes a day are being discarded, and many items are being dumped on wasteland and beaches and then finding their way into the sea.
Kayadua hires 9 BIPOC employees that are paid a fair wage. Kayadua does not employ anyone below 18 years. Most of the production is in-house so there is a one on one relationship with everyone involved in the production stages.
40% of Kayadua product does the following
- Uses upcycled material
- Uses recycled materials
- Uses deadstock materials
- Reuses offcuts
- Minimizes textile waste through design/cutting