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22 million kgs of plastic enters our ocean every day. That’s one truckload every minute. It’s increasing.
Yet up to 80% of the world’s ocean plastic comes from a lack of waste management infrastructure in coastal communities around the world.
It’s here we want to focus. Many businesses donate a vague percentage of profit to causes or tack on corporate responsibility as an added layer.
We believe in a defined impact per product, for the sale of every bottle, we contribute directly to Plastic Bank who ensure 11.4kg of plastic, equivalent of over 1000 plastic bottles will always be collected.
Over 4300 plastic collectors live and work in places where plastic pollution is worst, they do the critical work to collect, sort and recycle much of the world’s waste. Some collectors work full time and for others, it’s a side hustle to earn extra income for the family.
The majority of plastic collectors do not, however have the protection from governments or municipal authorities many of us do. It’s our duty to ensure they receive a fair income for their work which is why we work with Plastic Bank & IBM blockchain technology to formalise an often informal & unfair waste sector.
As a company that prioritises action we believe environmental justice is social justice. Whether at home or further afield, environmental action that fails to recognise the link between environmental injustices and dominant systems of racism, sexism, colonialism patriarchy and ageism is not acceptable.
By 2025 we aim to collect 80million kgs of plastic which is equivalent to 7 billion plastic bottles stopping them from ever entering our oceans.